Cafe Valverde (roasted coffee) and Invalsa Coffee (green coffee importing & distributing) were founded in 2005 by Nelson & Jorge Valverde to contribute to the growth of the specialty coffee industry in their native country of Bolivia. Bolivia has a unique geography for growing coffee beans, with high altitude tropical areas that produce beans described by numerous international coffee experts as the best coffee grown in Latin America. In order to help Bolivian farmers benefit from this opportunity, Cafe Valverde develops long term relationships with farming communities and cooperatives and often pays higher "fairer than Fair Trade" prices for their coffees, based on the quality of the coffee beans. In 2009, Nelson and Eleni Valverde decided to expand the familys coffee importing & roasting business by opening a cafe so they could share freshly roasted organic coffees with local customers.